The results from the Neighborhood Analysis “The State of Sunland Tujunga” were recently released in a public presentation to community stakeholders during the March 12, 2014 Sunland Tujunga Neighborhood Council. The report, prepared and presented by the UCLA student team of AK Munaim, Jamie Poster, and Dan Huynh, as part of their semester coursework under the tutelage of UCLA Professor of Urban Planning Paul Ong, provided the community with a benchmark, the results from which served to highlight Sunland Tujunga’s elevated status in key categories, when compared with others in Los Angeles.
The report reviewed and analyzed Sunland-Tujunga’s demographics, socioeconomic characteristics, housing and transportation characteristics, and the economic base. From the analysis, findings indicated the following determinations about Sunland-Tujunga:
• Stable: Family households represent the majority of household types in Sunland-Tujunga where 70 percent of households are families, compared to only 61 percent in the City of Los Angeles. Additionally, 74 percent of family households in Sunland-Tujunga are occupied by married couple families, compared to only 64 percent in the City of LA. And when view in combination with age of residents, stability is further demonstrated by the more established media age of 38 for Sunland Tujunga residents, compared to age 34 in LA.
• Educated: A larger percentage of the Sunland Tujunga population has an advanced education – 33 percent in comparison to only 24 percent among those living in LA. In addition, the majority – 85 percent – of Sunland Tujunga community members hold high school diplomas, compared to only 73 percent in the City of LA.
• Affluent: The household median income in Sunland Tujunga is $62,499 – approximately $12,500 above median income levels of those in the City of Los Angeles. In addition, whereas the City of LA reflects a high level of income inequality, Sunland Tujunga community households enjoy a much more equal standard of living. Only 12 percent of Sunland Tujunga earns an annual income below the poverty line; this is relatively low compared to the City of Los Angeles where 20 percent of residents live below the poverty line threshold.
“The results from this independent study really reflect who we are as a community,” said Sunland Tujunga Neighborhood Council President Mark Seigel. “We are a great place to live, and we’re a community that still offers people the American dream of being able to actually afford your own home in a safe and beautiful place you actually want to call home. Where else can you live at the foot of the Angeles National Forest, the majestic mountains as your backdrop, and still be close enough to the city? And feel as if you’re in the best of Mayberry U.S.A.? I’ve lived her for 15 years, and I tell you, Sunland Tujunga is the best of all worlds. We welcome more people to come visit, enjoy what we have to offer, put down roots here as homeowners or even set up shop. We have prime locations and the right demographics for stores like Target and REI and others. Come check us out.”
Sunland Tujunga expects to use the UCLA Neighborhood Analysis to guide decisions about where to concentrate resources and efforts next. The findings from the report come at an opportune time, with Sunland Tujunga having claimed itself “The Gateway to The Angeles National Forest™” in preparation for a Branding Initiative, plans for which are being rolled out.
For more information and/or to download the report, visit www.stnc.org.
Paolina Milana is a former journalist turned marketing, PR & media pro. She is a partner in Acre of Diamonds Entertainment, developing original content & programming. She also is part of the Women Media Pros training team, and is currently serving as Content Strategist for YP. Find Paolina at PaolinaMilana.com and